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Avalon Waterways debuts “suite ship” on Mekong

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For Those Who Appreciate a Great View…

March 31, 2015

Why river line Avalon has the best cabins in Europe

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Published online by USA Today| By Gene Sloan

ABOARD THE AVALON TAPESTRY II — Could the best cabins in European river cruising these days be the ones without balconies?

The executives at Avalon Waterways seem to think so, and after trying out lots of river ships over the last few years, we tend to agree.

The line’s Panorama Class of vessels, which began rolling out in 2011, feature base cabins that are larger than most on Europe’s waterways at 200 square feet. Dubbed Panorama Suites, they’re modern and stylish with comfy beds and elegant, marble-lined bathrooms. What they don’t have are balconies — and that’s by design. Instead, they offer floor-to-ceiling, wall-to-wall panoramic windows that stretch 10 feet wide and open up seven feet wide.

Unlike river lines such as Viking and AmaWaterways, Avalon isn’t joining the arms race to add balconies to river ships.

Cruisers love cabins with balconies, or at least they think they do, and cruise executives have figured out they can get a premium fare by adding them.

It seems counter-intuitive. Cabins with balconies are all the rage in cruising, to the extent that some ocean lines are building ships where every outside-facing cabin has one.

With ocean ships, it’s a relatively easy addition. Just tack them on to the exterior-facing end of cabins. So what if the ship ends up being a little wider. For the most part, it won’t affect where it can go.

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Panorama Suites have small seating areas next to panoramic, wall-to-wall windows that slide open wide. When the windows are open, it gives the feel of being on a balcony.

With river ships, it’s not so simple. The width of a river ship is limited by the size of the river locks through which it will travel, and locks often are narrow. In Europe, some locks are just 38 feet wide. That means river ship builders have a conundrum. River ships often must be so narrow to fit through locks that there just isn’t room for regular size cabins that also have balconies. If balconies are added, the cabin interiors in turn must be smaller. It’s a zero sum game.

Still, such is the power of balconies as a marketing tool that many river lines have gone forward with adding them to cabins in recent years even though they must in turn take away from the space available for the cabin interiors.

Avalon isn’t playing that game. Instead, the line is relying on the unique design of its Panorama Suites to offer the benefits of a balcony cabin without the cost in space. Using the extra room provided by forgoing traditional balconies (and by making cabins somewhat wider), the line is able to fit a small seating area into its Panorama Suites adjacent to the wall-to-wall panoramic windows, and when those windows are opened wide it creates the feel of being out on a balcony. An “open-air balcony,” they call it.

Making up nearly 80% of cabins on the line’s Panorama class ships, the Panorama Suites also are unusually configured so that beds face the wall-to-wall windows, offering cruisers a panoramic view even when they’re lying in bed. Due to the narrowness of river ships, most river ship cabins have beds that are aligned sideways to the windows.

In short, Avalon’s Panorama Suites are all about engaging with the passing scenery of the river. They just do it without the crutch of an official balcony and the sacrifice of space that would require.

The result is a cabin that feels more spacious and inviting than what one finds on the ships of many other lines.

Click here to see the story on USA Today’s website.